We Get Fashion.

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It's been an idea in the making for several years, a collection of loose threads consisting of fashion, business and technology, now tied to a unique purpose.  
After pocketing useful tidbits from many conversations and meeting extraordinary people, Saskia Fairfull, IFAB Founder realised now was the time for an independent advisory board within fashion.  To provide the necessary guidance to fashion organisations and entrepreneurs to adopt and improve before any chance of their flame being snuffed out.

The Independent Fashion Advisory Board consists of local and international experts who have identified and experienced the same opportunity to help businesses unable to keep up with change, or develop a strong brand identity before they get left behind.  
Our collective can help to minimise those risks and reshape a company's direction alongside an executive leadership team, retail startup or new designers launching in market.

Areas of expertise range from transformation strategy & implementation; branding & marketing; business process improvement; digital adoption (in-house & external); in-store experience & design; customer mapping; traffic flow; data analysis; and startup mentoring.



To help fashion businesses build a sustainable future in retail. 


We believe in: 
Knowledge sharing
Continuous learning & development
Applying a test and learn approach


We're growing the IFAB community, request to join the Slack channel to communicate and collaborate with like-minded fashion business professionals.