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21 signs a brick and mortar fashion experience is meh.

There’s a big push for fashion retailers to evaluate their current business and make necessary changes to evolve as shopper expectations increase.  

It’s also important to keep in mind the difference between a shopper and a consumer. This way retailers are able to clearly define which audience they’re appealing to, and identify what’s causing a ‘meh’ reaction and improve it.

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Saskia Fairfull
Voice, Search & Discoverability in Fashion

It's still early days for retailers to fully get their head around how voice recognition technology will effect their business. However, there are a few delivery channels and methods in play already that we can recognise as being the building blocks to what is just around the corner.

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Saskia Fairfull
Newsletter Archive: March19

Technology is always getting smarter.  But, it's how we integrate digital solutions for it to be unnoticeable to citizens during their decision making process.  Focus should be more on psychology, sociology and observing shopper journeys, than tech for the sake of tech and getting that quick transaction.

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Saskia Fairfull
Newsletter Archive: Jan19

Technology is here to stay, it's how humans specify the application that's the problem/opportunity. 
I always think about Henry Ford's quote "If I had asked people what they wanted, they would have said faster horses."

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Saskia Fairfull