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Anatomy of 'The Drop'

‘The Drop’ emerges as the psychological anticipation of the bass drop in variants of dance music from Hip Hop to Trance, signalling a significant and euphoria-inducing outcome aligned with one’s investment in the evening, a shared experience with fellow humans and its desired outcome within a moment in time. 

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Gill Kingston
Voice, Search & Discoverability in Fashion

It's still early days for retailers to fully get their head around how voice recognition technology will effect their business. However, there are a few delivery channels and methods in play already that we can recognise as being the building blocks to what is just around the corner.

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Saskia Fairfull
Newsletter Archive: March19

Technology is always getting smarter.  But, it's how we integrate digital solutions for it to be unnoticeable to citizens during their decision making process.  Focus should be more on psychology, sociology and observing shopper journeys, than tech for the sake of tech and getting that quick transaction.

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Saskia Fairfull
Newsletter Archive: Jan19

Technology is here to stay, it's how humans specify the application that's the problem/opportunity. 
I always think about Henry Ford's quote "If I had asked people what they wanted, they would have said faster horses."

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Saskia Fairfull