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21 signs a brick and mortar fashion experience is meh.

There’s a big push for fashion retailers to evaluate their current business and make necessary changes to evolve as shopper expectations increase.  

It’s also important to keep in mind the difference between a shopper and a consumer. This way retailers are able to clearly define which audience they’re appealing to, and identify what’s causing a ‘meh’ reaction and improve it.

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Saskia Fairfull