News & Resources in Fashion
41% of consumers will forego brands with poor personalization, says report, link to full article here.
Weak personalization can have a negative effect on consumers, with two in five saying they would stop buying from a brand if they perceive their ads to be unrelated or poorly targeted, according to a report by marketing platform Emarsys.
The study, which interviewed 2,000 consumers in the UK, highlights shopper’s growing demand for more personalized offers (60%), adding that only 6% of consumers currently believe they receive these.
5 top women transforming retail, link to full article here.
Some of the biggest pushes in retail innovation are coming from female executives. Yet leadership in the retail sector, like many other industries, is not always diverse. The number of female chief executives within Fortune 500 companies fell by 25% within the past year, according to a May 2018 article by The New York Times. This goes contrary to the commonly held belief that the number of women in high-powered positions would slowly increase over time.
Epson launches direct-to-garment printer for polyester, link to full article here.
Polyester is one of the most challenging fabrics to print on, but Japanese electronics company Epson is launching a direct-to-garment printer for companies working with 100 percent polyester apparel, such as activewear and faux leather.
“To date, the direct-to-garment industry has been limited to printing on 100 percent cotton or cotton-polyester blends”, said Timothy Check, Epson America’s senior product manager, Professional Imaging, in a statement. “This new polyester pretreatment solution will open opportunities for direct-to-garment printing and customization for new industries, as well as open doors to on-site garment customization at sporting events”.
Seafolly launches interactive fitting room mirror, link to full article here.
Beachwear retailer Seafolly is launching an interactive fitting room mirror that allows customers to experience virtual shopping in-store with the touch of a button.
Seafolly’s new smart change room mirrors – or “magic mirrors” – provide onscreen sizing, colour options and a concierge service enabling customers to send messages to store staff from the change room.