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IFAB Disruptors: To Me Love Me

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There's opportunity for efficiency in pretty much everything, and when it comes to shopping online finding the right fit is always a challenge.  Australian retail-tech startup To Me Love Me founded by Nicola Byrne and Penny Whitelaw is flipping that problem on its head. 

We had the chance to learn more about the business, team and what inspires them with co-founder Penny.

 

To Me Love Me Fashion Technology helps online shoppers find THEIR perfect fit, the FIRST time.
We exist because incorrect fit remains the #1 reason for returns, accounting for an average of 40% of lost profitability ($9.2 billion in 2017) damaging consumer trust & diluting brand loyalty.
With online shopping growing exponentially and expectations for seamless, accurate and personalised experiences at an all time high, e-tailer's are looking for innovative ways to increase the bottomline.
Our globally unique SaaS solution helps minimise the existing complexities of online shopping by providing customers with an accurate size recommendation based on their unique shape and size, by piece of apparel.
The benefits aside from a personalised CX, lower returns, increased sales and a more sustainable way to engage are the insights we gather which can be applied for future capitalisation.

 

"Our globally unique SaaS solution helps minimise the existing complexities of online shopping"



What was the catalyst for starting your adventure or business in fashion?
As dedicated online shoppers we were frustrated with the fact that our much anticipated purchases were arriving either too large or too small despite utilising online measurement guides.

As natural problem solvers with a background in behavioural science we couldn’t help but be curious about how our and others behaviours’ were impacting e-tailer's and the fashion economy as a whole. So, like all wannabe Nancy Drew’s we began a discovery process and what we found was rather astounding!

We spent 12 months collaborating with consumers, e-tailers, manufacturers, garment technicians, mathematicians, developers you name it, to better understand the entire process, validate our idea on how to solve the fit problem and with a big industry nod, got on about doing just that.

 

"We spent 12 months collaborating with consumers, e-tailers, manufacturers, garment technicians, mathematicians, developers"



Where do you look for inspiration in such a hyper-connected world?
Art, yoga/meditation, travel, people & volunteer work.
 

List 3 of your go-to resources for keeping up to date with industry news and trends?

  1. LinkedIn

  2. Business of Fashion (BOF)

  3. TechCrunch


Name three people or businesses you admire and why?
There are so many amazing people doing amazing things on a global scale. I tend to find those doing good for the betterment of human kind the most inspirational, like: Kath & Kim from The Possibility Project & their work with i-India.

I really admire the impact they are making on young lives with their label slumwear108 and the ample good their initiative brings to so many parts of the circular fashion journey.

I love Dresden Optics and admire how they recycle waste & things like fishing nets to make beautiful, quirky art for the face & Anothersole who craft the most beautiful, wearable footwear (seriously it’s like walking on clouds) and have a buy1feed1 policy.


For more information check out their website 2MeLoveMe, LinkedIn Penny, Instagram