IFAB Disruptors: Punk Office
Emerging technologies such as 3D imagery are still very much in its infancy, especially when being implemented in industries that are struggling to understand how to enhance their customer experience. Marcus Milne of Punk Office is at the forefront of applying 3D technology to fashion, making it a much more realistic and interactive experience for online shoppers. Below is a an insight of who Marcus is and what inspires him as an entrepreneur.
I'm Marcus Milne, the founder of Punk Office. We use 3D technology to present realistic prototypes of garments on models (scanned from real people) and to allow customers to interact with garments online in 3D.
"We use 3D technology to present realistic prototypes of garments on models"
What was the catalyst for starting Punk Office?
We had built a high-definition 3D scanner (the most powerful one in Australia) which we were using to scan models. The public took notice and fashion designers started asking if we could use that technology to scan in their clothing. We've worked with a number of local designers, including Kaja Clothing, you can see one of the 3D images Punk Office created on their Facebook page.
"The public took notice and fashion designers started asking if we could use that technology to scan in their clothing."
Where do you look for inspiration in such a hyper-connected world?
I steer clear from all the feel good stories and seek the people that are struggling but still persevering.
List 3 of your go-to resources for keeping up to date with industry news and trends?
- Facebook groups relating to tech/fashion/innovation and
- Newsletters from sites that interest me.
In a few sentences, name three people or businesses you admire and why?
George Miller for consistently thinking outside-the-box and coming up with bizarre worlds like that of Mad Max in an industry which rarely innovates.
Ronda Rousey for paving the way for women to showcase their strength, technique and discipline in combat sports.
Mark Manson for his philosophy of acknowledging and accepting the pain in our lives which lessens its power over us.