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Glossy Forum: The Age of E-Commerce

  • Meredith Corp. 225 Liberty Street New York, NY 10281 (map)

As fashion and beauty sales move online, brands are rethinking their business models to optimize sales channels: They’re updating their e-commerce sites to better tell their brand stories, inserting personalization at every step to meet new standards on service. At the same time, they’re syncing data collected across touchpoints to gain a 360-degree view of shoppers’ buying history and habits. Physical stores are morphing into showrooms and marketing tools, as e-commerce increasingly offers convenience.

Later Event: 10 October
Vogue Forces of Fashion