Digital technologies have the potential to transform each step of the fashion value chain, from sourcing, distribution, logistics, and in-store operations, through to marketing, omni-channel consumer experience, and ongoing consumer engagement.
Yet a risk adverse mindset prevails in the Australian fashion industry as many brands want to ‘wait and see’ rather than seize the first player advantage.
The fashion and retail media is littered with stories from overseas of brands testing AI, virtual reality, wearable tech, IoT and mobile payments to bridge the digital divide with consumers. But what’s actually working versus a campaign gimmick? What can fashion really look like in a digital world?
You can read all the whitepapers and trend reports you like, but nothing beats hearing what works – and perhaps more importantly – what doesn’t – from your peers. With that in mind, we’ve assembled a panel from the Australian fashion industry to share their journey on the path to digital transformation.
The panel will be answering your questions on:
What digital transformation looks like in their business
Achieving an omni-channel experience
Leveraging the power of data and analytics
Platforms they’re using & trends they’re pursuing
Presented as part of the Virgin Australia Melbourne Fashion Festival’s Ideas Program.