IFAB
Twitter banner-02.jpg

IFAB

For Biz & Tech in Fashion

 
 

Independent Fashion Advisory Board

Driving connection between technology providers and fashion businesses.

 
 

IFAB, a global think-tank of professionals sharing knowledge and resources to help the fashion industry evolve digitally.
We exist to support, guide and accelerate the adoption of extraordinary technologies, ensuring fashion businesses stay relevant. 

 
 
 
 
 
direction line.png
backgroundwords1.png
“Fashion brands better start thinking of how to bring new things to people or else the G is not going to be a freaking Gucci, that shit is going to be Google.”
— will.i.am
 
 
 
quotations.png
“As a technologist, it’s especially important to be involved with an organisation like IFAB. Being part of the community has helped me find people to collaborate with on fashion+AI projects.”
— Noon van der Silk, AI Engineer
direction line2.png
Fashion Tech Panel Discussion, General Assembly Sydney Campus.

Fashion Tech Panel Discussion, General Assembly Sydney Campus.

 
 

Blog

 
Artboard 11.jpg
 
direction line4.png
 
backgroundwords2.png
Okkular.io / Automated Tagging

Okkular.io / Automated Tagging

The Fabricant / Digital Design House

The Fabricant / Digital Design House

Lustr / Emerging Designers

Lustr / Emerging Designers

Kusaga Athletic / Sustainability

Kusaga Athletic / Sustainability

 

Instagram

Monday. Let’s do this 💪🏽 Hat etiquette - when is it ok to wear a hat in doors?
Awesome week checking out #Pause2019 in Melbourne - a mash up of creativity, business and innovation. I dropped into the WGSN session to listen to senior editor and trend research Sarah Owen share findings from their recent Youth study. It was fascinating to see where some differences between Gen Me and Gen We, are starting to emerge in behaviour and attitudes. This was depicted in an updated version of Maslow’s Hierarchy designed by the author of one of my favourite book’s - Be More Pirate, by Sam Conniff Allende. The most confronting part and probably not surprising is that access to wifi and a fully charged battery are listed with physiological needs of food, health, warmth and shelter. If we look think about this in a physical retail sense and the target audience are younger generations, you can’t go wrong with - at the most basic level of experience, offer free wifi and somewhere to get those batteries jazzed up on devices.
Monday. Let’s hit it. I spent the weekend owning email marketing automation. Now that the memberships are active, I wanted to make sure I get the comms on point, in voice and at relevant touch points. Automated emails can sometimes read a bit forced and impersonal, but it certainly doesn’t need to be that way. It gives you a chance as the biz owner to establish a consistent conversation or opportunity to connect. A few of the best scenarios to create an email flow is during onboarding, purchases and educating users. If you haven’t explored this style of marketing, give it a go this week using your email marketing platform.
IFAB • Memberships • NOW AVAILABLE • Marketing worksheets, short podcasts, and awesome mentors who are masters of their field and approachable! Link in bio 💥
Fashion boutique owners did you know that one of the most searched queries on Google is “near me”? That’s why you should have a website and a Google My Business Profile so that you appear in the results when someone near your store is looking for something you have!