Julie Vargas BIO

Julie Vargas

Julie Rodgers Vargas

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Director of Digital Solutions

As director of digital solutions at Avery Dennison, Julie partners with brands and retailers worldwide to drive on-product digital innovation. In 2016, the team launched JanelaTM Smart Products Solution, enabling individual garments and footwear to be manufactured with a unique ID connected to a digital profile in the cloud that can connect with the consumer through the IoT to drive personalized experiences and content.

Julie is a thought leader and expert in the intersection of fashion and technology and is regularly relied upon for expert commentary in the media, panel discussions and keynotes, most recently appearing at SXSW and MAGIC.

Julie has over a decade of experience leading retail success in operations, distribution, analytics and sensor technologies at multiple international brands including Coach. She is also fluent in four languages.


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